Blog Posts of interest

Brand Building Basics
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Learn from seasoned Brand Builder and CPG leader Dorene Olsen about where to start your brand’s foundation, build your brand and make all your marketing decisions with ease.

Brand Building – Creating Intimacy
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Join master Brand Builder, Speaker, and CPG leader Dorene Olsen to understand the relationship elements of creating brand connection like no other…and be unforgettable so your patrons return again and again.

Brand Building – What We Do
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Often asked to lead branding workshops and demonstrations, master Brand Builder Dorene Olsen shares the nature of what she does and who her team best serves.

Brand Building – Studio 141 Photo
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Join master Brand Builder, Speaker and CPG leader Dorene Olsen to understand the impact of bringing clarity to a brand. Studio 141 enlisted services, knowing their website no longer reflected their brand. Deep listening to bring clarity gave us the … Read More

Brand Building – Metzy’s Cantina
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Join master Brand Builder, Speaker and CPG leader Dorene Olsen to understand brand foundation building clarity for brand experience at every touchpoint. Metzy’s Taqueria enlisted services as a wildly successful food truck in need of launching a Kickstarter campaign and … Read More

Brand Building – Nibmor Chocolate
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Join master Brand Builder, Speaker and CPG leader Dorene Olsen to understand the impact of bringing clarity to a brand. What would it look like to see your brand entirely on one page? …and how does that help drive results … Read More

Placing the Spotlight on Lifestyle Photography
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(Image by Studio141 Photography + Creative LLC)   Have you ever looked at something and felt like “it’s just not you”? …Like your online appearance? Founders of Studio 141, a nationally known lifestyle photography studio, felt this way and were … Read More

How Secret Shopping Benefits Your Business
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    What would it be like to have immediate consumer perspective on your business?  What runs through a consumer’s mind upon first contact with your product or service? Patrons make quick intuitive rational and emotional decisions about your business … Read More

Branding & Marketing | Are They The Same?
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  Branding & Marketing – Are they the same? The short answer is No … but they are closely related. People use the words BRANDING and MARKETING almost synonymously…so what is the difference? To quote James Heaton, “Branding should both proceed and … Read More