What would it be like to have immediate consumer perspective on your business?  What runs through a consumer’s mind upon first contact with your product or service? Patrons make quick intuitive rational and emotional decisions about your business … Read More

  Branding & Marketing – Are they the same? The short answer is No … but they are closely related. People use the words BRANDING and MARKETING almost synonymously…so what is the difference? To quote James Heaton, “Branding should both proceed and … Read More