How Secret Shopping Benefits Your Business
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    What would it be like to have immediate consumer perspective on your business?  What runs through a consumer’s mind upon first contact with your product or service? Patrons make quick intuitive rational and emotional decisions about your business … Read More

Branding & Marketing | Are They The Same?
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  Branding & Marketing – Are they the same? The short answer is No … but they are closely related. People use the words BRANDING and MARKETING almost synonymously…so what is the difference? To quote James Heaton, “Branding should both proceed and … Read More